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ERWIN T. RAPHAEL CONTACT ‘. 334.313.2623 Erwin_Raphael@yahoo.com 9 Brentwood, TN F D U CATION BACHOLOR OF SCIENCE CHEMISTRY The Ohio State University I Columbus, OF-I BACHOLOR OF SCIENCE APPLIED MATHMATICS The Ohio State University I Columbus, OH EXPERTISE MILITARY SERVICE US Army, Combat Engineer. HHC 364th ENGR GP, 4161 Engineer Brigade. In Ii nkedin .com/in/erwin - raphael - 9723427/ PROFESSIONAL PROFILE A dynamic and results-driven executive with nearly 30 years of experience leading high-impact initiatives in automotive manufacturing, quality, sales, service, logistics, and corporate governance. Adept at driving strategic transformation, fostering innovation, and optimizing operations across global organizations. Proven expertise in board governance, fiscal responsibility. stakeholder engagement, and public-private partnerships. Recognized for launching and scaling Genesis Motor America and influencing corporate and industry-wide diversity, equity, and inclusion (DEl) initiatives. Committed to fostering research, technology, and economic growth through collaboration with universities and private enterprises. WORK EXPERIENCE Vice President of Revenue & Interim Vice President of Marketing Lucid Motors I Newark, CA I September 2024 - Present • Leads revenue growth strategy, optimizing traditional vehicle sales, service, and parts sales. Drives expansion into new revenue streams, including technology subscriptions and licensing. • Oversees global cost optimization initiatives to accelerate profitability and improve financial performance. • Serves as Interim VP of Marketing, leading the global marketing strategy following the departure of the previous VP. • Spearheads brand positioning, customer engagement, and digital transformation efforts to enhance Lucid’s market presence. Senior Regional Director of Operations Amazon I Nashville, TN I 2021 - 2024 Lead a workforce of —42,000 associates across 33 operations in 13 states, shipping up to 11 million packages daily. Spearhead safety protocols and serve as the Safety Pillar Leader for U.S. and Canada operations. Reduced delivery accuracy defects by 35% and optimized operational efficiency, achieving significant cost savings. Act as the liaison for global reliability, maintenance, and engineering improvements. • Strategic Thinking • Marketing Global Sales and Service Distribution Network Development • Product Development • Lean Manufacturing • Workplace Health & Safety Performance Management Operational Efficiency ERWIN T. RAPHAEL TECHNICAL SKILLS WORK EXPERIENCE CONTINUED Technical Problem Solving Chief Cost Optimization Officer Hyundai Motor Company I Fountain Valley, CA I 2020 - 2021 • Led a multinational cost optimization initiative, achieving over $1B in Supply Chain Management savings to fund global growth strategies. • Served on Hyundai’s North America Management Executive Committee, guiding corporate decision-making. Leadership • Chaired the l-lyundai Motor America Diversity Council, strengthening industry-wide DEl efforts. Product Quality Management Chief Operating Officer Genesis MotorAmerica I Fountain Valley, CA 12015 -2020 • Spearheaded the successful launch of Genesis Motor America, overseeing all North American operations. PROFESSIONAL • Established a network of over 300 licensed dealers and launched BOARDS Genesis House, a premier brand experience center. • Introduced the industry’s first 100% service valet program and Alexa BOARD CHAIR integrated vehicle interaction. The Lantern Networki TN • Managed full P&L responsibility, ensuring sustained financial and 2020- Present operational excellence. • Negotiated and secured major brand partnerships, including the EXECUTIVE DEAN’S Genesis Invitational Tournament at Riviera Country Club and the ADVISORY BOARD CHAIR official luxury auto partnership with the National Football League. The Ohio State University, College of Arts & Sciences Director, North America Quality & Vehicle Engineering 2014- Present Hyundai Motor North America I Fountain Valley, CA I 2010 - 2014 • Led quality improvement initiatives, driving industry recognition ADVISORY BOARD through JD Power and Consumer Reports rankings. UCLA Health System • Enhanced warranty cost efficiency, returning millions in reserves to 2015-2021 revenue. • Spearheaded the Hyundai Global Product Quality Management System, winning Hyundai’s Chairman’s Global Award. LANGUAGES RELATED PROFESSIONAL EXPERIENCE English - Native • Regional Sales & Marketing Leader, I-fyundai Motor North America & Stellantis, Southeast Business Center Spanish - Beginner • Plant Manager & Director Roles, DaimlerChrysler, Toyota Motor Manufacturing, and Navistar International French - Beginner . . . • Environmental Scientist, Ohio Environmental Protection Agency