Amendment 1 RFP 032 T 2020 P
Amendment 1- RFP-032-T-2020 (P) – Territorial USVI Disaster Marketing Plan Questions Tourism Considerations • Has COVID-19 and its effects on tourism been factored into this RFP? o No, it has not been. This solicitation has been solely based on disaster recovery efforts pursuant to Hurricanes Irma and Maria. Current Marketing Support • Is this campaign supplementary to a broader or larger Department of Tourism campaign (e.g. Real Nice)? Yes • If yes, do you have a marketing agency of record that is executing this work? o Yes • Are you planning to continue to leverage the “Real Nice” campaign? If yes, how do you envision this plan will complement “Real Nice”? o No. That campaign has ended. • Is there an incumbent agency for this project? Yes Target Consumer • Can you share key demographic information for your target U.S. audience? o Household Income: $150,000 + o Age Range: 45- 54; 55 – 64 years of age o Region: Northeast, Southwest, South • Can you elaborate on “potential foreign markets” you may be targeting? …
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Amendment 1- RFP-032-T-2020 (P) – Territorial USVI Disaster Marketing Plan Questions Tourism Considerations • Has COVID-19 and its effects on tourism been factored into this RFP? o No, it has not been. This solicitation has been solely based on disaster recovery efforts pursuant to Hurricanes Irma and Maria. Current Marketing Support • Is this campaign supplementary to a broader or larger Department of Tourism campaign (e.g. Real Nice)? Yes • If yes, do you have a marketing agency of record that is executing this work? o Yes • Are you planning to continue to leverage the “Real Nice” campaign? If yes, how do you envision this plan will complement “Real Nice”? o No. That campaign has ended. • Is there an incumbent agency for this project? Yes Target Consumer • Can you share key demographic information for your target U.S. audience? o Household Income: $150,000 + o Age Range: 45- 54; 55 – 64 years of age o Region: Northeast, Southwest, South • Can you elaborate on “potential foreign markets” you may be targeting? o Current Potential Foreign Market targets- Denmark, Canada Stakeholders • Can you share if/how they are partnering with the private sector stakeholders to aid in collaborative recovery? o At this time, recovery status discussions are ongoing regularly with private sector stakeholders Clarifying Questions • Can you elaborate on your definition of “earned digital media”? o Media coverage not directly generated by the department or its agent. Journalist articles, Online mentions, tweets, etc. • What CRM tool are you currently using? o The department is open and amenable to the tool respondent may use or recommend, provided it meets the needs. • How are you defining “any relevant licenses” under the “firm background and experience” on page 11? o Any applicable industry related professional license/certification held by the firm and/or its staff. Budget • What is the budget? o The department chooses not to disclose budget information. ALL OTHER TERMS AND CONDITIONS REMAIN UNCHANGED. BIDDERS MUST ACKNOWLEDGE RECEIPT OF THIS AMENDMENT WITH THEIR BID PROPOSAL.