Communications Brief
Communications Brief 1/26/2005 1 1 Today’s date: Fund/Department/Account - - Name of job Job # Editing & Design Editing only Writing only Writing & Design Design only This job: New Complete revision of an existing item Proof due / / Delivery due / / End date Quantity Budgeted dollars Cost approach Bronze Silver Platinum If coordinating with other deadlines, please describe If the design, colors, or copy of this job need to complement other pieces, please describe Account Director : Client name, department, phone number : Purpose: Persuade Inform Educate Create awareness Description of project We need you to: We will: Communications Brief 1/26/2005 2 2 What do you want the reader/user to do with the information presented? How is this piece going to be used? What is the selling proposition/single feature that will persuade people to act as we wish? How do we want the reader/user to feel? One or two words is fine. Key Messages (important even if copy is provided) Describe geographics, psychographics, demographics, that are appropriate. What is competing for the audience’s attention? …
Download the original document · Plain text (TXT) · Browse the archive · How this archive works
Original source: https://web.archive.org/web/20060911064511id_/http://manta.uvi.edu/pub-relations/pr/branding/pdf_files/com_brief_temp.pdf
SHA-256 b1a6204927d222da7a7f59c68c9c5801e0b2be37b89c53c40913360ed3746a28
Re-using this document
Our description, tagging, arrangement, extracted text and machine transcripts are released under CC0 1.0. We assert nothing about the document itself.
Archive identifier LF-b1a6204927d2
Document text
Communications Brief 1/26/2005 1 1 Today’s date: Fund/Department/Account - - Name of job Job # Editing & Design Editing only Writing only Writing & Design Design only This job: New Complete revision of an existing item Proof due / / Delivery due / / End date Quantity Budgeted dollars Cost approach Bronze Silver Platinum If coordinating with other deadlines, please describe If the design, colors, or copy of this job need to complement other pieces, please describe Account Director : Client name, department, phone number : Purpose: Persuade Inform Educate Create awareness Description of project We need you to: We will: Communications Brief 1/26/2005 2 2 What do you want the reader/user to do with the information presented? How is this piece going to be used? What is the selling proposition/single feature that will persuade people to act as we wish? How do we want the reader/user to feel? One or two words is fine. Key Messages (important even if copy is provided) Describe geographics, psychographics, demographics, that are appropriate. What is competing for the audience’s attention? Is there an official call to action? Yes No If yes, what is it? Which of the following are primary audiences (1) or secondary audiences (2)? UVI Students Potential donors UVI Staff Alumni UVI Faculty Research scientists UVI Trustees Federal agencies V.I. government/legislators Print & Broadcast Media Community partners Potential students General public Other UVI logo required? Yes No Address required? Yes No UVI name required? Yes No Web address required? Yes No Describe any mandates for copy, font size, other logos, etc Communications Brief 1/26/2005 3 3 Suggested size (note vertical or horizontal orientation if applicable) One color Two color Four color List languages to be included Additional instructions or information (grommets, perforation, mounting, pockets, etc.) Business reply envelope required? Yes No Distribution Express mail CD to UVI electronic proof (PDF file) Other Mailed in envelope Self-mailer Not mailed If mailing permit/indicia required, please indicate: Deliver samples to Send invoice to: